CHARLOTTE, N.C. (AP) — The Coca-Cola 600 held on Sunday night drew an average of 2.72 million viewers, marking Prime Video’s inaugural NASCAR broadcast.
In this season’s race, Rothshastain took the win—the third highest NASCAR viewership for a race not aired on Fox. FS1 recorded an average of 2.89 million viewers for the race on March 16 and 2.84 million during the Phoenix event on March 9.
Fox Sports covered the first 12 races of the season, with eight of them airing on FS1. Last year, the Coca-Cola 600 on Fox averaged 3.2 million viewers.
Nielsen reported that the audience for Sunday night’s race peaked at 2.92 million viewers around the Midway Point.
The average age of Prime Video viewers was 55.8 years, while those watching the NASCAR Cup Series on linear TV averaged 61.9 years, indicating a younger demographic for Prime Video.
The 67-minute post-race show attracted an average of 1.04 million viewers, reaching a peak of 1.26 million.
This marks Prime Video’s coverage of the first five races of the season.
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Source: apnews.com