NEW YORK (AP) – Major League Baseball has forged a strategic partnership with John Boy Media and acquired a stake in the company. Both parties announced the deal on Tuesday.
Jomboy Media is integrated across MLB’s digital platforms. MLB will also assist in expanding other shows on Jomboy Media, including “Talkin’ Baseball,” “Talkin’ Yanks,” and “The Warehouse Games.”
The collaboration is set to focus on intellectual property growth and advertising opportunities for significant MLB events, such as the All-Star Game and the Home Run Derby.
As stated in the release, Jomboy Media achieved record revenue and profitability last year, generating over 93 million engagements on social media. The company was founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale.
“We’ve long appreciated Jimmy O’Brien’s passionate fandom and his unique ability to engage with baseball fans,” said MLB Vice Chairman of Business and Media Noah Garden in a statement. “This partnership guarantees that Jomboy Media has the resources and access to MLB intellectual property necessary for continued growth. We are excited to create compelling content for baseball fans, enhance baseball’s online presence, and strengthen connections with the sport and its audience.”
One of Jomboy Media’s key properties is “The Warehouse Games,” a league inspired by classic backyard games, which has attracted nearly 400 million views.
“Our community continues to astonish us with their unwavering support. When we began discussing baseball online, it was merely a fun hobby. This is why our community has enabled us to transform this into something far greater than we could have ever envisioned,” O’Brien stated. “Our partnership with MLB marks a significant milestone for Jomboy Media, and through this collaboration, we aim to provide our community with deeper storytelling than ever before.”
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Source: apnews.com